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AMATEUR MOTORCYCLE ASSOCIATION CONTINUE TO FIGHT MOTORCYCLE THEFT WITH DATATAG AND THE OFFICIAL MASTER SCHEME

AMATEUR MOTORCYCLE ASSOCIATION CONTINUE TO FIGHT MOTORCYCLE THEFT WITH DATATAG AND THE OFFICIAL MASTER SCHEME

One of the UK's leading motocross race organisations has declared its war on motorcycle theft is continuing by once again partnering with the motorcycle industry's official security initiative, the MASTER Scheme. Read More

WIN JOHN McGUINNESS’s MACAU GP SHOEI HELMET!

WIN JOHN McGUINNESS’s MACAU GP SHOEI HELMET!

To celebrate John McGuinness's efforts in this year’s Macau GP Datatag, one of John's sponsors, are offering one lucky person the chance to win John’s top of the range Shoei XSpiritIII lid – one of only three by Mike at paint experts Rage Designs! The one-off design uses a totally unique gold flake metallic paint to commemorate the 50th Anniversary of motorcycles at the Macau GP and John worked with Rage to design something truly magical to mark the occasion. Read More

DATATAG URGE OWNERS TO RE-REGISTER THEIR MACHINES

DATATAG URGE OWNERS TO RE-REGISTER THEIR MACHINES

Datatag, the technology provider to the Motorcycle Industry's Official MASTER Scheme are calling on all owners of second hand bikes, first registered after 2013, to make sure they have registered the machine in their name. Read More

DATATAG TO HELP OWNERS CHECK FOR MASTER SECURITY SYSTEM

DATATAG TO HELP OWNERS CHECK FOR MASTER SECURITY SYSTEM

Datatag, the technology provider behind the industry's MASTER Security Scheme, is to offer owners a free UV torch* at this years' Motorcycle Live. The move is in response to some customers saying whilst they are aware of the system they are unsure where it has been applied to their bike how it helps protect their machines from theft. Read More

DATATAG COMPLETE ANOTHER SUCCESSFUL SCANNING EVENT AT BRANDS HATCH

DATATAG COMPLETE ANOTHER SUCCESSFUL SCANNING EVENT AT BRANDS HATCH

At last weekend's MCE Insurance British Superbike Championship event at Brands Hatch in Kent, Datatag joined forces with circuit owners MSV and Kent Police Road Policing Unit to run the second scanning event this year at the world famous circuit. Read More

DATATAG AND KENT POLICE JOIN MSV AT MCE INSURANCE BSB FINAL ROUND

MCN NEWS FEATURE - MOTORCYCLE THEFT

Feature article in the MCN on the Motorcycle Theft. Read More

BIKE THEFTS DOWN BUT THIEVES HAVE NEW TRICKS UP THEIR SLEEVE

BIKE THEFTS DOWN BUT THIEVES HAVE NEW TRICKS UP THEIR SLEEVE

At the final round of the MCE Insurance British Superbike Championship held at the famous Kent Brands Hatch Circuit, Datatag and Kent Police, supported by the Kent and Medway Safety Camera Partnership undertook the last of this season’s bike scanning operations on behalf of the industry’s MASTER Security Scheme. Read More

DATATAG AND KENT POLICE JOIN MSV AT MCE INSURANCE BSB FINAL ROUND

DATATAG AND KENT POLICE JOIN MSV AT MCE INSURANCE BSB FINAL ROUND

At the final round of the MCE Insurance British Superbike Championship held at the famous Kent Brands Hatch Circuit, Datatag and Kent Police, supported by the Kent and Medway Safety Camera Partnership undertook the last of this season’s bike scanning operations on behalf of the industry’s MASTER Security Scheme. Read More

STEAM PACKET SCANNING OPERATION A SUCCESS

STEAM PACKET SCANNING OPERATION A SUCCESS

Ahead of the Isle of Man Classic TT, Datatag and the Merseyside Police conducted a security scanning event at the Steam Packet ferry terminal in Liverpool. This event was part of a series of scanning and security operations undertaken by Datatag, supported by various UK Police Forces, and aimed to raise awareness amongst riders of the issue of theft and how they can avoid falling victim during their week away. Read More

MSV AND DATATAG JOIN FORCES TO PROMOTE MOTORCYCLE SECURITY AWARENESS AT CADWELL PARK

MSV AND DATATAG JOIN FORCES TO PROMOTE MOTORCYCLE SECURITY AWARENESS AT CADWELL PARK

Cadwell Park circuit owners MotorSport Vision have joined forces with Datatag, the market leader in motorcycle and scooter security marking and registration systems, to promote security awareness in the bike parks during this weekend's (21/22/23 August) MCE Insurance British Superbike Championship event at Cadwell Park. Read More

NATIONAL MOTOCROSS ORGANISING BODY, THE AMCA, CHOOSE DATATAG TO PROTECT THEIR FLEET OF YAMAHA OFF ROAD BIKES

NATIONAL MOTOCROSS ORGANISING BODY, THE AMCA, CHOOSE DATATAG TO PROTECT THEIR FLEET OF YAMAHA OFF ROAD BIKES

Cannock based AMCA have this week installed Datatag on their fleet of new Yamaha off road machines to act as a powerful deterrent to the ever present threat of theft. Read More

AMCA BRITISH MOTOCROSS CHAMPIONSHIPS POWERED BY DATATAG - ROUND 1 PREVIEW

AMCA BRITISH MOTOCROSS CHAMPIONSHIPS POWERED BY DATATAG - ROUND 1 PREVIEW

Down in good old AMCA land, it’s been a very busy Winter as the likes of Apico LPE Kawasaki, FUS AMS KTM, Midwest Racing Husqvarna, Passion Racing Husqvarna and Park Lane IDS Transport KTM. Read More

LONDON POLICE - CRACKING DOWN ON BIKE CRIME

LONDON POLICE - CRACKING DOWN ON BIKE CRIME

Last year over 9900 bikes - around 27 a day - with a total value estimated to be over £28 million were stolen in the capital - and the Metropolitan Police Service and City of London Police are doing something about it. We spoke to Detective Chief Inspector, Clint Blackburn from the City of London Police to find out what they had planned to help us keep our machines safe. Read More

DATATAG EXTREME QUALIFYING SET TO INTENSIFY AS UNIQUE SPECTACLE RETURNS

DATATAG EXTREME QUALIFYING SET TO INTENSIFY AS UNIQUE SPECTACLE RETURNS

Datatag and MCE British Superbike Championship commercial rights holder MSV has announced a continuation of their unique qualifying format on the eve of the opening round of the 2015 season. The market leader in motorcycle and scooter security marking and registration systems extends their agreement into a fourth consecutive season as the Extreme Qualifying shootout becomes even more crucial to this leading globally viewed series. Read More

12 MONTHS OF CONTINUAL GROWTH FOR NEW MOTORCYCLE SALES

12 MONTHS OF CONTINUAL GROWTH FOR NEW MOTORCYCLE SALES

Year-end figures for new motorcycle registrations show sales for 2014 were up 10% compared to 2013, with an increase every single month throughout the year. 101,277 new motorcycles, scooters and mopeds were registered during 2014, compared to 91,908 the year before. Of this year’s new registrations over 48,000 were smaller commuter-sized machines. Read More

AMCA MX SKEGNESS BEACH RACE REACHES NEW HEIGHTS!

AMCA MX SKEGNESS BEACH RACE REACHES NEW HEIGHTS!

Now in it's fifth year, the 2014 AMCA Skegness Beach Race attracted it's biggest overall entry list so far topping 300 riders! With backing from Datatag and Dunlop as well as local support from the East Lindsey District Council and the Skegness Hoteliers Association the event also attracted a record 25,000 visitors to the town for the two day spectacular. Read More

STOLEN - HOW SAFE IS YOUR BIKE - Shocking Image Reveals Trend In Bike Theft

STOLEN - HOW SAFE IS YOUR BIKE - Shocking Image Reveals Trend In Bike Theft

Until recently, most riders' vision of a bike thief would be a shady character driving around in a Transit with bolt cutters and two burly mates. However, a new breed of criminal is now adopting a far less complicated, yet no less effective, technique to ride away on your bike. Read More

THWARTING THE THIEVES

THWARTING THE THIEVES

You've got to hand it to the industry for its drive to tackle bike theft. The MCIA reported recently that the simple tagging of new motorcycles by 11 of the main manufacturers had brought about a marked reduction in the number of stolen machines. "Tagged bikes four times less likely to be stolen", the headline read in the May issue of BDN. Read More

SUZUKI ANNOUNCE DATATAG SCHEME FOR USED MACHINES

SUZUKI ANNOUNCE DATATAG SCHEME FOR USED MACHINES

Following the resounding success of the industry-backed Master Security Scheme in association with Datatag, Suzuki GB has announced the launch of its own Datatag scheme for used Suzuki models too. Read More

DATATAG - THE POWER BEHIND THE AMCA CHAMPIONSHIPS

DATATAG - THE POWER BEHIND THE AMCA CHAMPIONSHIPS

This year Datatag have joined forces with the AMCA to support the 2014 MX1 and MX2 Championships which will be known as AMCA MX1 and MX2 Championships...powered by Datatag. Read More

INDUSTRY MASTER SCHEME REPORTS AMAZING THEFT REDUCTION RESULTS

INDUSTRY MASTER SCHEME REPORTS AMAZING THEFT REDUCTION RESULTS

The Industry MASTER Security Scheme, launched in January last year by the Motorcycle Industry Association and supported by the Police and many of the top brands in the UK, recently announced some impressive theft reduction figures that show clearly how effective the Scheme has already become in the fight against theft. Read More

DATATAG EXTREME QUALIFYING RETURNS TO MCE BSB CHAMPIONSHIP

DATATAG EXTREME QUALIFYING RETURNS TO MCE BSB CHAMPIONSHIP

For the third year running Datatag will continue its' partnership with MSV sponsoring the Datatag Extreme Qualifying, one of the most exciting features of the thrill packed weekends which make up the MCE British Superbike Championship. The three stage knockout qualifying sessions decide the starting grid for the first MCE BSB race at each round and spectators and viewers alike will witness the weekends fastest laps during the pole position shootout as all of the Datatag Extreme Qualifying sessions will be broadcast live on British Eurosport...... Read More

FORMER RACER PHIL ARMES TO MAKE AN EMOTIONAL RETURN TO THE MANX GRAND PRIX

FORMER RACER PHIL ARMES TO MAKE AN EMOTIONAL RETURN TO THE MANX GRAND PRIX

Former racer Phil Armes will make an emotional return to the Manx Grand Prix when he will ride in the Past Winner's Lap Parade. Phil's participation in this event would, in all other cases, probably go relatively unnoticed. However Phil is confined to a wheelchair after a racing incident saw him paralysed from the waist down in 1995. So for him and many who know him this is a special event...... Read More

KTM TO FIT INDUSTRY MASTER SECURITY SCHEME AND DATATAG TO SUPPORT CUSTOMERS IN FIGHT AGAINST CRIME

KTM TO FIT INDUSTRY MASTER SECURITY SCHEME AND DATATAG TO SUPPORT CUSTOMERS IN FIGHT AGAINST CRIME

Industry high flyers KTM, riding high on a wave of recent new model launches, have announced that they have joined the fight against crime and taken the step to protect their off road customers by signing up to the MASTER Security Scheme. KTM will fit all off road models in their range, including children's bikes, as standard from June 1st...... Read More

BRITAIN’S NEW MOTORCYCLE RACING SUPERSTARS, LIVE AT PLANTWORX 2013

BRITAIN'S NEW MOTORCYCLE RACING SUPERSTARS, LIVE AT PLANTWORX 2013

World Class sports men are rare at the best of times, and certainly in recent years British motorcycle sport has had something of a talent hiatus.... Read More

DATATAG - THE LEADING SECURITY AND REGISTRATION PROVIDER ANNOUNCE CONTINUATION OF THEIR MCE BRITISH SUPERBIKE PARTNERSHIP

DATATAG - THE LEADING SECURITY AND REGISTRATION PROVIDER ANNOUNCE CONTINUATION OF THEIR MCE BRITISH SUPERBIKE PARTNERSHIP

Security marking and registration leaders Datatag, have agreed an extension of their official MCE British Superbike Championship partnership with series commercial right-holder, MotorSport Vision.... Read More

DUCATI TO FIT INDUSTRY MASTER SECURITY SCHEME IN FIGHT TO BEAT CRIME

DUCATI TO FIT INDUSTRY MASTER SECURITY SCHEME IN FIGHT TO BEAT CRIME

Iconic biking brand Ducati have announced that they are to fit the MASTER Security Scheme, as standard, to their machines from April 1st.  The scheme, which uses state of the art Datatag marking technology, was developed in close collaboration with the Metropolitan Police Stolen Vehicle Division.... Read More

HONDA ANNOUNCE FITMENT OF INDUSTRY MASTER SECURITY SCHEME TO HELP BEAT CRIME

HONDA ANNOUNCE FITMENT OF INDUSTRY MASTER SECURITY SCHEME TO HELP BEAT CRIME

Industry leaders Honda have announced that they have taken the step to protect their customers by signing up to fit the MASTER Security Scheme as standard to all machines from April 1st.  The security provided to customers as a result will ease their minds as the MASTER scheme uses state of the art Datatag marking technology and was developed in close collaboration with the Metropolitan Police Stolen Vehicle Division.... Read More

ZINGBIKES

ZINGBIKES TO FIT INDUSTRY MASTER SECURITY SCHEME HELPING PROTECT NEW OWNERS

Industry rising stars ZingBikes have taken the step to protect their customers by signing up to fit the MASTER Security Scheme as standard on all of their models.  The added security given as a result will bring peace of mind to ZingBikes customers as the MASTER scheme, having been developed in close collaboration with the Police, uses state of the art Datatag marking technology... Read More

YAMAHA

YAMAHA TO FIT INDUSTRY MASTER SECURITY SCHEME TO HELP PROTECT OWNERS FROM THEFT

Industry heavyweights Yamaha have announced that from December 2012 all new motorcycle models* will be fitted with the recently launched industry MASTER Security Scheme. The added protection provided will bring peace of mind to customers as the scheme, developed in close collaboration with the Police, uses marking technology to stop the trend of breaking bikes down into parts to rebuild and sell on... Read More

KAWASAKI

KAWASAKI FIT INDUSTRY STANDARD MASTER SECURITY SCHEME TO PROVIDE PEACE OF MIND TO OWNERS

Kawasaki has announced that from December 2012 their range of road going models have been fitted with the MASTER Security Scheme. The added protection provided will bring peace of mind to customers as the scheme, developed in close collaboration with the Police, uses marking technology to stop the trend of breaking bikes down into parts to rebuild and sell on. Research has shown that marking component parts in this way more than halves the risk of theft.. Read More

SAMMY MILLER COLLECTION

DATATAG PROTECT THE PRICELESS SAMMY MILLER COLLECTION

Samuel "Sammy" Miller is famous amongst the motorcycle community for an incredible career involving road racing, grass track racing and motorcycle trials.Sammy's titles include 3 victories at the North West 200, a 3rd in the 1957 250cc Grand Prix in championship, 11 British Trials Championships, 2 European Trials Championships 9 gold medals and a win at the International Six Days Trial. Read More

ZERO MOTORCYCLES

ZERO MOTORCYCLES ANNOUNCE MASTER SECURITY SCHEME TO BE FITTED ACROSS RANGE

With around 26,000 motorcycles stolen in the UK each year theft is a major concern. So much so that Zero Motorcycles, the global leader in the electric motorcycle industry and one of the most innovative brands to enter the market, has signed up to the Motorcycle Industry's recently launched MASTER Security Scheme.Read More

MOTORCYCLE INDUSTRY

MOTORCYCLE INDUSTRY PULLS TOGETHER TO FIGHT THEFT

Recognising the effect that motorcycle crime is having on the motorcycle community, the Motorcycle Industry Association (MCI), has launched an official security marking scheme called The MASTER* Security Scheme to be utilised by its motorcycle members. Read More