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Ducati

Ducati

Ducati builds emotions.

The world's most attractive motorcycles are the result of a deep commitment to racing competitions; they are the purest expression of refined skill, unmistakable design and above all, a great passion for bikes.

Ducati is proud to represent Italian industry - the essence of Italian style shows through the design of each bike. Sinuous, seductive and flexible lines with a permanent, timeless quality that sets an unsurpassable standard. Superbike, Monster, Streetfighter, Hypermotard, Multistrada and the new Diavel - in over 60 nations throughout the world these models dominate the dreams of the most ardent motorcycle enthusiasts.

The Desmodromic valve control system, the steel tubular Trellis frame, the L-Twin engine and the unmistakable sound of the power unit – these are the distinguishing features that underline the uniqueness of a Ducati.
The list of our bikes' victories is proof of the value of our working philosophy:in the World Superbike Championship, Ducati has won 15 out of the last 18 Riders’ titles and 16 Manufacturers’ titles, while in the 2007 MotoGP championship - less than four years after Ducati’s debut in the series - our Desmosedici GP7 topped the world Riders and Manufacturers’ rankings.

The bond that, starting from the racetracks, ties Ducatisti the world over to the factory itself overcomes all barriers and is expressed by the Desmo Owners Clubs. The DOCs are in fact like a clan, linked by their allegiance to the Ducati flag. Ducatisti meet up at racetracks and events, at the World Ducati Week and also on Ducati.com, which is visited by over 12 million fans each year.

The story of the Ducati dream, which began in Bologna in 1926, is recounted at the Ducati Museum. Here the stories of legendary bikes and riders are told and a pure passion for performance and excellence permeates the air. A passion that travels fast, opening new roads and creating history.

Ducati Motorcycle range

Latest News

AMATEUR MOTORCYCLE ASSOCIATION CONTINUE TO FIGHT MOTORCYCLE THEFT WITH DATATAG AND THE OFFICIAL MASTER SCHEME

One of the UK's leading motocross race organisations has declared its war on motorcycle theft is continuing by once again partnering with the motorcycle industry's official security initiative, the MASTER Scheme.
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AMATEUR MOTORCYCLE ASSOCIATION CONTINUE TO FIGHT MOTORCYCLE THEFT WITH DATATAG AND THE OFFICIAL MASTER SCHEME

WIN JOHN McGUINNESS’s MACAU GP SHOEI HELMET!

To celebrate John McGuinness's efforts in this year’s Macau GP Datatag, one of John's sponsors, are offering one lucky person the chance to win John’s top of the range Shoei XSpiritIII lid – one of only three.
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WIN JOHN McGUINNESS’s MACAU GP SHOEI HELMET!

DATATAG URGE OWNERS TO RE-REGISTER THEIR MACHINES

Datatag, the technology provider to the Motorcycle Industry's Official MASTER Scheme are calling on all owners of second hand bikes, first registered after 2013, to make sure they have registered the machine in their name.
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DATATAG URGE OWNERS TO RE-REGISTER THEIR MACHINES

DATATAG TO HELP OWNERS CHECK FOR MASTER SECURITY SYSTEM

Datatag, the technology provider behind the industry's MASTER Security Scheme, is to offer owners a free UV torch* at this years' Motorcycle Live. The move is in response to some customers saying whilst they are aware of the system they are unsure where it has been applied to their bike how it helps protect their machines from theft.
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DATATAG TO HELP OWNERS CHECK FOR MASTER SECURITY SYSTEM

DATATAG COMPLETE ANOTHER SUCCESSFUL SCANNING EVENT AT BRANDS HATCH

At last weekend's MCE Insurance British Superbike Championship event at Brands Hatch in Kent, Datatag joined forces with circuit owners MSV and Kent Police Road Policing Unit to run the second scanning event this year at the world famous circuit.
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DATATAG COMPLETE ANOTHER SUCCESSFUL SCANNING EVENT AT BRANDS HATCH