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DUCATI TO FIT INDUSTRY MASTER SECURITY SCHEME IN FIGHT TO BEAT CRIME

DUCATI TO FIT INDUSTRY MASTER SECURITY SCHEME IN FIGHT TO BEAT CRIME

Iconic biking brand Ducati have announced that they are to fit the MASTER Security Scheme, as standard, to their machines from April 1st. The scheme, which uses state of the art Datatag marking technology, was developed in close collaboration with the Metropolitan Police Stolen Vehicle Division. Due to the level of protection given to all parts of the bike criminals cannot break it down into parts to rebuild and sell on as identification of all parts I simple and as a result MASTER more than halves the risk of theft.

With over 26,000 machines being stolen each year theft is a significant concern for all riders and to help tackle the problem the Industry came together to launch MASTER, the first ever official industry wide security marking scheme.

The scheme uses Datatag ID’s proven marking technology and is backed by the MCI, major motorcycle manufacturers, the Police and the Home Office and according to the Metropolitan Police Stolen Vehicle Squad will have a profound effect on theft of new machines, ‘With the launch of the MASTER scheme new bikes are protected before even leaving the showrooms - this is a huge step towards defeating the criminal gangs.’ Commented D.C. Simon Ashton of the Metropolitan Police.

Datatag’s Managing Director Kevin Howells said ‘To have Ducati join the growing list of brands backing the MASTER Scheme is fantastic. They have an incredibly desirable range and by fitting MASTER with our technology we are confident that owners will feel more secure and will have reduced their risk of theft considerably.’

Ducati added ‘The Ducati range has a growing appeal to both new and existing riders and we want to ensure that the issue of theft does not spoil the ownership experience. Fitting MASTER is one way we can reaffirm our commitment to our customer’s enjoyment of our machines.’

Ducati join a growing number of top brands who are fighting back against motorcycle theft and together with the industry are taking a significant step to ending its effect on Britain’s bikers.

The MASTER Security Scheme, powered by proven technology from Datatag comes with...

  • ‘UV’ etching technology for ‘invisible’ permanent marking
  • Invisible forensic DNA marking
  • Unique electronic transponder combination
  • Thatcham TQA approval
  • Secured by Design approval (Police preferred specification)
  • Warning decal, designed to compliment today’s machines

Existing owners of any make can also protect themselves by fitting a Datatag motorcycle security kit. With a retail selling price of just £89.99 and available through local motorcycle dealers, Datatag’s new stealth UV marking kit offers protection from theft and peace of mind for owners across the UK.

For more information on the Master Security Scheme, go to www.masterscheme.org for more details